URBAN

022

[Brand Identity · Logo Design · Packaging · Merch]

Client

Urban

Project Overview

URBAN is a wraps & bowls street food brand, for which a complete brand identity was developed from scratch — including logo, packaging, and merch.

Challenge

Create a bold, energetic identity that captures the spirit of urban street food culture — casual, honest, and full of personality — while working seamlessly across packaging, merch, and everyday customer touchpoints.

Outcome

The identity gave URBAN a distinctive, energetic street food brand presence — consistent across packaging, merch, and social content, with an illustrative, hand-drawn style that sets it apart from typical fast-casual branding.

Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.

Due to copyright and confidentiality considerations, the full brand book is not displayed here.

Please reach out if you'd like to view additional materials.

/ Logo & Brand Book
Designed the URBAN logo and complete visual identity system: a striking blue-and-orange color palette, bold custom typography, and a hand-drawn illustrative pattern style used throughout the brand, giving it an energetic, street-culture feel.

/ Packaging
Designed packaging for the brand's food offering — boxes, bags, and cups — featuring the brand's illustrative patterns and bold logo placement, ensuring strong shelf and delivery presence.

/ Merch
Designed branded merch (hoodies, t-shirts, tote bags) featuring the URBAN logo and illustrative artwork, extending the brand identity beyond the food itself into everyday lifestyle items.

/ Logo & Brand Book
Designed the URBAN logo and complete visual identity system: a striking blue-and-orange color palette, bold custom typography, and a hand-drawn illustrative pattern style used throughout the brand, giving it an energetic, street-culture feel.

/ Packaging
Designed packaging for the brand's food offering — boxes, bags, and cups — featuring the brand's illustrative patterns and bold logo placement, ensuring strong shelf and delivery presence.

/ Merch
Designed branded merch (hoodies,
t-shirts, tote bags) featuring the URBAN logo and illustrative artwork, extending the brand identity beyond the food itself into everyday lifestyle items.