Client
Swipe Molasses
Category
non tobacco company
Location
Ukraine, Odesa
Year
2023-2026
Services
Project Overview
Swipe is a brand of tobacco-free molasses (hookah mix), for which social media content, promotional banners, merch, and packaging design were created.
Challenge
Build a bold, energetic brand presence that stands out in a competitive market — communicating flavor variety and product quality through vibrant, appetizing visuals, while extending the brand identity into merch and packaging for a cohesive, recognizable presence across every touchpoint.
Outcome
The combined content, merch, and packaging strategy gave Swipe a bold, consistent brand presence across every customer touchpoint — from social media discovery to the physical product — reinforcing recognition and engagement in a competitive market.
