RED VELVET BEDS

017

[Brand Identity]

Client

Red Velvet Beds

Project Overview

Red Velvet Beds is a brand producing furniture for the BDSM/intimate lifestyle category, for which a complete brand identity was developed from scratch — built entirely around symbolism and meaning rather than explicit or vulgar visual language.

Challenge

Create a premium, tasteful identity for a category that is often reduced to shock value or explicit imagery. The challenge was to communicate the brand's subject matter honestly and confidently — without resorting to vulgarity — using symbolism, ritual, and abstraction to speak to desire, control, and intimacy on a conceptual level.

Outcome

Red Velvet Beds established a distinctive, premium identity in a category typically defined by shock value — proving that even the most sensitive subject matter can be communicated with elegance, restraint, and conceptual depth through the deliberate use of symbolism over literal representation.

Elegance with a
darker pulse

/ Concept
The brand identity was built around the idea of "Ritual of Desire" — framing intimacy not as a single act, but as a structured journey through stages of connection, control, and transformation. Each stage of the ritual was translated into an abstract symbolic object:

Entry / Consent — bow, wax seal
Temptation — heart, spiked apple
Identity / Mask — rabbit mask, melting mask
Control — gloves, lobster, balance
Intensity — spiked helmet
Intimacy — underwear

This symbolic system allowed the brand to speak about sensitive subject matter through form and metaphor rather than literal imagery — elegant, dark, and conceptually rich.
The rabbit became the brand's central icon — a symbol of vulnerability and role-play — while a separate icon system was developed based on the aesthetics of human alphabet photography, abstracting gymnasts' choreographed poses into clean, recognizable silhouette forms.

/ Concept
The brand identity was built around the idea of "Ritual of Desire" — framing intimacy not as a single act, but as a structured journey through stages of connection, control, and transformation. Each stage of the ritual was translated into an abstract symbolic object:

Entry / Consent — bow, wax seal
Temptation — heart, spiked apple
Identity / Mask — rabbit mask, melting mask
Control — gloves, lobster, balance
Intensity — spiked helmet
Intimacy — underwear

This symbolic system allowed the brand to speak about sensitive subject matter through form and metaphor rather than literal imagery — elegant, dark, and conceptually rich.
The rabbit became the brand's central icon — a symbol of vulnerability and role-play — while a separate icon system was developed based on the aesthetics of human alphabet photography, abstracting gymnasts' choreographed poses into clean, recognizable silhouette forms.

Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.

Due to copyright and confidentiality considerations, the full brand book is not displayed here.

Please reach out if you'd like to view additional materials.

Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.

/ Directions considered
Several stylistic directions were explored before settling on the final concept. One early direction referenced old-school 2000s Playboy-style aesthetics — glossy, retro-glamour visual language — but this direction was ultimately dropped at the client's request in favor of the more abstract, symbolic approach that better matched the brand's premium positioning.

/ Directions considered
Several stylistic directions were explored before settling on the final concept. One early direction referenced old-school 2000s Playboy-style aesthetics — glossy, retro-glamour visual language — but this direction was ultimately dropped at the client's request in favor of the more abstract, symbolic approach that better matched the brand's premium positioning.

/ Logo & Brand Book
Designed the Red Velvet Beds logo — a rabbit-mask emblem — along with a complete visual identity system: color palette (strong red, black, white), typography (Times New Roman + custom serif pairing), icon system, and full logo usage guidelines.

/ Packaging & Print
Designed packaging (bags, boxes), business cards, and print materials carrying the brand's symbolic visual language across physical touchpoints.

/ Campaign Photography
Art-directed a photography campaign translating the brand's symbolism into styled visuals — products, textures, and mood — reinforcing the "ritual" concept through imagery rather than explicit content.

/ Social Media
Extended the visual identity into social media content, maintaining the same restrained, symbolic tone across the brand's online presence.

/ Logo & Brand Book
Designed the Red Velvet Beds logo — a rabbit-mask emblem — along with a complete visual identity system: color palette (strong red, black, white), typography (Times New Roman + custom serif pairing), icon system, and full logo usage guidelines.

/ Packaging & Print
Designed packaging (bags, boxes), business cards, and print materials carrying the brand's symbolic visual language across physical touchpoints.

/ Campaign Photography
Art-directed a photography campaign translating the brand's symbolism into styled visuals — products, textures, and mood — reinforcing the "ritual" concept through imagery rather than explicit content.

/ Social Media
Extended the visual identity into social media content, maintaining the same restrained, symbolic tone across the brand's online presence.

RED VELVET BEDS

Project Overview

Challenge

Outcome

Elegance with a
darker pulse

/ Concept
The brand identity was built around the idea of "Ritual of Desire" — framing intimacy not as a single act, but as a structured journey through stages of connection, control, and transformation. Each stage of the ritual was translated into an abstract symbolic object:

Entry / Consent — bow, wax seal

Temptation — heart, spiked apple

Identity / Mask — rabbit mask, melting mask

Control — gloves, lobster, balance

Intensity — spiked helmet

Intimacy — underwear

/ Logo & Brand Book
Designed the Red Velvet Beds logo — a rabbit-mask emblem — along with a complete visual identity system: color palette (strong red, black, white), typography (Times New Roman + custom serif pairing), icon system, and full logo usage guidelines.

/ Packaging & Print
Designed packaging (bags, boxes), business cards, and print materials carrying the brand's symbolic visual language across physical touchpoints.

/ Campaign Photography
Art-directed a photography campaign translating the brand's symbolism into styled visuals — products, textures, and mood — reinforcing the "ritual" concept through imagery rather than explicit content.

/ Social Media
Extended the visual identity into social media content, maintaining the same restrained, symbolic tone across the brand's online presence.

RED VELVET BEDS

Project Overview

Challenge

Outcome

Elegance with a darker pulse

/ ConceptThe brand identity was built around the idea of "Ritual of Desire" — framing intimacy not as a single act, but as a structured journey through stages of connection, control, and transformation. Each stage of the ritual was translated into an abstract symbolic object:

Entry / Consent — bow, wax seal

Temptation — heart, spiked apple

Identity / Mask — rabbit mask, melting mask

Control — gloves, lobster, balance

Intensity — spiked helmet

Intimacy — underwear

/ Logo & Brand BookDesigned the Red Velvet Beds logo — a rabbit-mask emblem — along with a complete visual identity system: color palette (strong red, black, white), typography (Times New Roman + custom serif pairing), icon system, and full logo usage guidelines.

/ Packaging & PrintDesigned packaging (bags, boxes), business cards, and print materials carrying the brand's symbolic visual language across physical touchpoints.

/ Campaign PhotographyArt-directed a photography campaign translating the brand's symbolism into styled visuals — products, textures, and mood — reinforcing the "ritual" concept through imagery rather than explicit content.

/ Social MediaExtended the visual identity into social media content, maintaining the same restrained, symbolic tone across the brand's online presence.

Elegance with a
darker pulse

/ Concept
The brand identity was built around the idea of "Ritual of Desire" — framing intimacy not as a single act, but as a structured journey through stages of connection, control, and transformation. Each stage of the ritual was translated into an abstract symbolic object:

/ Logo & Brand Book
Designed the Red Velvet Beds logo — a rabbit-mask emblem — along with a complete visual identity system: color palette (strong red, black, white), typography (Times New Roman + custom serif pairing), icon system, and full logo usage guidelines.

/ Packaging & Print
Designed packaging (bags, boxes), business cards, and print materials carrying the brand's symbolic visual language across physical touchpoints.

/ Campaign Photography
Art-directed a photography campaign translating the brand's symbolism into styled visuals — products, textures, and mood — reinforcing the "ritual" concept through imagery rather than explicit content.

/ Social Media
Extended the visual identity into social media content, maintaining the same restrained, symbolic tone across the brand's online presence.