Client
Mad Art Agency
Category
Marketing
Location
Austria, Viena
Year
2024-2026
Services
Social Media ·
Brand Books ·
Video & Animation ·
Team Lead
/ Project completed as part of
the Mad Art agency team
About the project
Mad Art is a creative agency built on the idea that branding is not a logo — it's a manifest. The agency builds its clients' visual language through references to art, working at the intersection of marketing, design, and art culture.
Task
Ensure a steady flow of high-quality content and branding materials for the agency's clients — from social media to brand books and presentations — while structuring the design team's production process so the output stayed at a high creative standard regardless of volume or deadlines.
Result
Mad Art's client content and materials strengthened their positioning as brands with an artistic, considered approach to communication. The task assignment and quality-control process built along the way allowed the agency to consistently deliver high-level work even as workload grew.
Client
Mad Art Agency
Category
Marketing
Location
Austria, Viena
Year
2024-2026
Services
Social Media · Brand Books · Video & Animation · Team Lead
Social Media · Brand Books ·
Video & Animation · Team Lead
/ Project completed as part of the Mad Art agency team
/ Project completed as part of the
Mad Art agency team
About the project
Mad Art is a creative agency built on the idea that branding is not a logo — it's a manifest. The agency builds its clients' visual language through references to art, working at the intersection of marketing, design, and art culture.
Task
Ensure a steady flow of high-quality content and branding materials for the agency's clients — from social media to brand books and presentations — while structuring the design team's production process so the output stayed at a high creative standard regardless of volume or deadlines.
Result
Mad Art's client content and materials strengthened their positioning as brands with an artistic, considered approach to communication. The task assignment and quality-control process built along the way allowed the agency to consistently deliver high-level work even as workload grew.
Branding is not a logo — it's your manifest
/ Client Social Media Management
Content strategy and regular management of client Instagram pages: posts, stories, visual consistency, and audience engagement to grow reach and retention.
/ Brand Book Packaging
Assembling and formatting client brand books — systematizing visual identity: logo, palette, typography, and usage guidelines into a cohesive, presentation-ready format.
/ Video & Animation
Creating video content and animated pieces for client social media and presentation materials.
/ Building Projects From Scratch
Full-cycle project builds — from concept and structure to final delivery, including presentations for business meetings, negotiations, and exhibitions.
/ Task Assignment & Oversight
As Senior Designer, assigned tasks to the design team, oversaw deadlines and quality of execution, and ensured the final output matched brand book standards and agency guidelines.
/ Client Social Media Management
Content strategy and regular management of client Instagram pages: posts, stories, visual consistency, and audience engagement to grow reach and retention.
/ Brand Book Packaging
Assembling and formatting client brand books — systematizing visual identity: logo, palette, typography, and usage guidelines into a cohesive, presentation-ready format.
/ Video & Animation
Creating video content and animated pieces for client social media and presentation materials.
/ Building Projects From Scratch
Full-cycle project builds — from concept and structure to final delivery, including presentations for business meetings, negotiations, and exhibitions.
/ Task Assignment & Oversight
As Senior Designer, assigned tasks to the design team, oversaw deadlines and quality of execution, and ensured the final output matched brand book standards and agency guidelines.