KAILASH GURU

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[Brand Identity · Logo Design]

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[Brand Identity · Logo Design]

Client

Kailash Guru

Project Overview

Kailash Guru is an outdoor/streetwear apparel brand with a strong connection to Asian travel culture, for which a complete brand identity was developed from scratch.

Challenge

Create a bold, energetic identity that reflects the spirit of adventure and exploration — rooted in the aesthetics of Asian mountain travel (referencing Mount Kailash) — while working seamlessly across apparel, packaging, and digital platforms with a confident streetwear edge.

Outcome

The identity gave Kailash Guru a strong, adventurous visual language that stands out in the outdoor/streetwear space — confident, high-contrast, and instantly recognizable across apparel, packaging, and campaign materials, from a single foundational brand book.

Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.

Due to copyright and confidentiality considerations, the full brand book is not displayed here.

Please reach out if you'd like to view additional materials.

/ Logo & Brand Book
Designed the Kailash Guru logo and full visual identity system: a striking black-and-orange color palette, bold display typography, and a distinctive graphic mark inspired by the brand's travel and mountain heritage. The brand book covers logo construction, color usage, typography, and brand-in-use guidelines across all touchpoints.

/ Logo & Brand Book
Designed the Kailash Guru logo and full visual identity system: a striking black-and-orange color palette, bold display typography, and a distinctive graphic mark inspired by the brand's travel and mountain heritage. The brand book covers logo construction, color usage, typography, and brand-in-use guidelines across all touchpoints.