FORMA
006
[Brand Identity · Logo Design]
Client
Forma Beauty Space
Category
Beauty
Location
Austria, Viena
Year
2024
Services
Brand Identity · Logo Design
/ Project completed as part of the Mad Art agency team
/ Project completed as part of the
Mad Art agency team
Project Overview
FORMA is a beauty salon for which a complete brand identity was developed from scratch, covering every touchpoint — from the logo to staff uniforms and packaging.
Challenge
Create an elegant, minimal identity for the beauty industry that reflects the brand's philosophy, "create your image" — the ability to help clients discover and express their own style. The identity needed to work equally well across digital spaces and physical materials, from business cards to staff uniforms.
Outcome
The complete identity covered every point of contact between the client and the brand — from the first visit to the website to the in-salon experience — creating a cohesive, recognizable, and premium image for FORMA from launch.
Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.
Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.
Client
Forma Beauty Space
Category
Beauty
Location
Austria, Viena
Year
2024
Services
Brand Identity ·
Logo Design
/ Project completed as part of
the Mad Art agency team
Project Overview
FORMA is a beauty salon for which a complete brand identity was developed from scratch, covering every touchpoint — from the logo to staff uniforms and packaging.
Challenge
Create an elegant, minimal identity for the beauty industry that reflects the brand's philosophy, "create your image" — the ability to help clients discover and express their own style. The identity needed to work equally well across digital spaces and physical materials, from business cards to staff uniforms.
Outcome
The complete identity covered every point of contact between the client and the brand — from the first visit to the website to the in-salon experience — creating a cohesive, recognizable, and premium image for FORMA from launch.
Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.
Due to copyright and confidentiality considerations, the full brand book is not displayed here.
Please reach out if you'd like to view additional materials.
Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.
/ Logo & Brand Book
Designed a clean wordmark logo for FORMA, supported by a full visual system: a color palette (orange, black, light neutral), typography, and logo usage guidelines.
/ Business Stationery
Designed business cards and a virtual business card — a modern digital format for easy contact sharing.
/ Staff Uniforms
Designed the salon's staff uniform, in the brand's color palette, combining style with functional workwear.
/ Packaging
Designed a branded paper bag — a minimal solution with an accent orange color, reinforcing brand recognition beyond the salon itself.
/ Social Media & Website
Designed the brand's visual presence across social media and the website, ensuring a consistent style at every client touchpoint.
/ Logo & Brand Book
Designed a clean wordmark logo for FORMA, supported by a full visual system: a color palette (orange, black, light neutral), typography, and logo usage guidelines.
/ Business Stationery
Designed business cards and a virtual business card — a modern digital format for easy contact sharing.
/ Staff Uniforms
Designed the salon's staff uniform, in the brand's color palette, combining style with functional workwear.
/ Packaging
Designed a branded paper bag — a minimal solution with an accent orange color, reinforcing brand recognition beyond the salon itself.
/ Social Media & Website
Designed the brand's visual presence across social media and the website, ensuring a consistent style at every client touchpoint.