Client
Dreamteller
Category
Health App
Location
Ukraine, Cherkasy
Year
2025-2026
Services
Character Design ·
UI/UX ·
Video Production
Social Media
/ Project completed as part of
the Mad Art agency team
Project Overview
Dreamteller is a mobile dream interpretation app — a service for decoding dreams, combined with a full emotional universe built around the theme of dreaming. I acted as a full creative partner on the project: from developing the brand character from scratch to designing the app interface, producing video content, and running social media.
Challenge
The client needed more than just a dream dictionary — they wanted an atmospheric, emotionally engaging product that pulls the user into a world of sleep and mystery from the very first screen, while remaining simple and intuitive to use.
Outcome
I built more than an app design — a full cross-platform brand universe. Users recognize the Dreamteller character just as easily in the app, in shorts, in ASMR videos, and on Instagram. This holistic approach strengthened emotional connection with the brand and drove organic reach without paid advertising.
Client
Dreamteller
Category
Health App
Location
Ukraine, Cherkasy
Year
2025-2026
Services
Character Design · UI/UX · Video Production
Social Media
/ Project completed as part of the Mad Art agency team
/ Project completed as part of the
Mad Art agency team
Project Overview
Dreamteller is a mobile dream interpretation app — a service for decoding dreams, combined with a full emotional universe built around the theme of dreaming. I acted as a full creative partner on the project: from developing the brand character from scratch to designing the app interface, producing video content, and running social media.
Challenge
The client needed more than just a dream dictionary — they wanted an atmospheric, emotionally engaging product that pulls the user into a world of sleep and mystery from the very first screen, while remaining simple and intuitive to use.
Outcome
I built more than an app design — a full cross-platform brand universe. Users recognize the Dreamteller character just as easily in the app, in shorts, in ASMR videos, and on Instagram. This holistic approach strengthened emotional connection with the brand and drove organic reach without paid advertising.
Every dream has a story. Let us tell it
/ Video Production (Shorts & ASMR)
Filmed and animated a series of short narrative videos from the character's "life" — a night of cleaning at an observatory, a coffee break at a winter market, Christmas cookies. Some content was produced in ASMR format.
/ Video Production (Shorts & ASMR)
Filmed and animated a series of short narrative videos from the character's "life" — a night of cleaning at an observatory, a coffee break at a winter market, Christmas cookies. Some content was produced in ASMR format.
/ Character Design
Designed a 3D character — a warm "dream spirit" with golden antler-like branches — who became the face of the brand and the user's guide through the dream interpretation feature.
/ Character Design
Designed a 3D character — a warm "dream spirit" with golden antler-like branches — who became the face of the brand and the user's guide through the dream interpretation feature.
/ Social Media / Instagram
Developed the brand's visual presence on Instagram, including a series of promo posts ("Наснилася смерть," "Soon," and others) teasing content and keeping the audience engaged in anticipation of new material.
/ Social Media / Instagram
Developed the brand's visual presence on Instagram, including a series of promo posts ("Наснилася смерть," "Soon," and others) teasing content and keeping the audience engaged in anticipation of new material.
/ App UI/UX
Designed the full user journey: onboarding, language selection (RU/UA/EN), meeting the character, profile setup, and the transition into the dream interpretation feature itself. Built the interface's visual language — a moonlit purple palette, soft lighting, and an atmosphere of comfort and mystery — directly around the character's personality.
/ App UI/UX
Designed the full user journey: onboarding, language selection (RU/UA/EN), meeting the character, profile setup, and the transition into the dream interpretation feature itself. Built the interface's visual language — a moonlit purple palette, soft lighting, and an atmosphere of comfort and mystery — directly around the character's personality.