DIGITOVA

019

[Brand Identity]

Client

Digitova

Category

e-commerce

Location

Ukraine, Odesa

Year

2026

Services

Brand Identity · Mascot Design · Merch · Social Media

Brand Identity ·

Mascot Design ·

Merch · Social Media

Brand Identity · Mascot Design · Merch ·

Social Media

Project Overview

Digitova is a digital/e-commerce agency, for which a complete brand identity was developed from scratch — including a custom mascot, merch, and ongoing social media content.

Challenge

Create a bold, tech-forward identity that stands out in the crowded digital agency space — one that feels modern and approachable rather than generic corporate tech branding — while extending naturally into merch and everyday social content.

Outcome

The identity gave Digitova a distinctive, memorable presence in the digital agency space — the mascot and bold purple visual language make the brand instantly recognizable across merch, social content, and client-facing materials.

Visual Frame Studio was founded.

Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.


Due to copyright and confidentiality considerations, the full brand book is not displayed here.

Please reach out if you'd like to view additional materials.


Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.


/ Logo, Brand Book & Mascot
Designed the Digitova logo and complete visual identity system: a vivid purple, pink, and black color palette, bold display typography, and a custom robot mascot that became the friendly face of the brand — used consistently across brand materials and content.

/ Logo, Brand Book & Mascot
Designed the Digitova logo and complete visual identity system: a vivid purple, pink, and black color palette, bold display typography, and a custom robot mascot that became the friendly face of the brand — used consistently across brand materials and content.

/ Merch
Designed branded merch (hoodies, t-shirts) featuring the Digitova logo and mascot, extending the brand identity into physical products for the team and audience.

/ Social Media Content
Developed a full content strategy for Instagram, including educational and promotional posts (e.g. "Brewline: кав'ярня без черг," business-focused content on e-commerce solutions), consistently applying the brand's purple visual identity and mascot across the feed.

/ Merch
Designed branded merch (hoodies, t-shirts) featuring the Digitova logo and mascot, extending the brand identity into physical products for the team and audience.

/ Social Media Content
Developed a full content strategy for Instagram, including educational and promotional posts (e.g. "Brewline: кав'ярня без черг," business-focused content on e-commerce solutions), consistently applying the brand's purple visual identity and mascot across the feed.

© Portfolio 2026 | Yeva kharenko

© Portfolio 2026 | Yeva kharenko

© Portfolio 2026 | Yeva kharenko

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