Client
Avi Architects
Category
Architecture
Location
USA, LA
Year
2026
Services
Brand Identity · Logo Redesign
/ Project completed as part of the Mad Art agency team
/ Project completed as part of the
Mad Art agency team
About the project
AVI Architects is a Ukrainian architecture bureau for which a redesign of the brand identity was carried out.
Task
Update the brand's identity while preserving recognition and professional status, bringing the visual language to a more contemporary, precise, and minimal form — emphasizing structure, form, and spatial balance in line with the bureau's architectural focus.
Result
The updated identity gained a clear conceptual foundation — its connection to Suprematism and Ukrainian cultural context made the brand not just modern, but meaningful. A visual language built on architectural principles of form and balance strengthened the bureau's professional status as a Ukrainian team operating at an international level.
Client
Avi Architects
Category
Architecture
Location
USA, LA
Year
2026
Services
Brand Identity ·
Logo Redesign
/ Project completed as part of
the Mad Art agency team
About the project
AVI Architects is a Ukrainian architecture bureau for which a redesign of the brand identity was carried out.
Task
Update the brand's identity while preserving recognition and professional status, bringing the visual language to a more contemporary, precise, and minimal form — emphasizing structure, form, and spatial balance in line with the bureau's architectural focus.
Result
The updated identity gained a clear conceptual foundation — its connection to Suprematism and Ukrainian cultural context made the brand not just modern, but meaningful. A visual language built on architectural principles of form and balance strengthened the bureau's professional status as a Ukrainian team operating at an international level.
Where structure becomes art
/ Concept
The rebranding was built around the principles of Suprematism — an art movement founded by Kazimir Malevich, whose artistic formation is closely tied to Kyiv. Since AVI Architects is a team from Ukraine, this reference became more than an aesthetic choice — it was a deliberate cultural statement: today Malevich is recognized internationally as an artist closely linked to Ukraine, where he was born and worked at the Kyiv Art Institute.
The idea was to build the identity on the same principles as architecture itself: through pure geometric forms, absolute clarity, and a rejection of visual noise and decoration.
Each core Suprematist element was given its own meaning within the brand:
Circle — the integrity of the project
Cross — the intersection of functions
Square — structural balance
Line — the axis of movement
Form comes first. Meaning follows. Decoration doesn't exist — this principle became the key filter for every decision in the brand book.
/ Concept
The rebranding was built around the principles of Suprematism — an art movement founded by Kazimir Malevich, whose artistic formation is closely tied to Kyiv. Since AVI Architects is a team from Ukraine, this reference became more than an aesthetic choice — it was a deliberate cultural statement: today Malevich is recognized internationally as an artist closely linked to Ukraine, where he was born and worked at the Kyiv Art Institute.
The idea was to build the identity on the same principles as architecture itself: through pure geometric forms, absolute clarity, and a rejection of visual noise and decoration.
Each core Suprematist element was given its own meaning within the brand:
Circle — the integrity of the project
Cross — the intersection of functions
Square — structural balance
Line — the axis of movement
Form comes first. Meaning follows. Decoration doesn't exist — this principle became the key filter for every decision in the brand book.
Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.
Due to copyright and confidentiality considerations, the full brand book is not displayed here. Please reach out if you'd like to view additional materials.
Due to copyright and confidentiality considerations, the full brand book is not displayed here.
Please reach out if you'd like to view additional materials.
Due to copyright and confidentiality considerations, the full brand book is not displayed here.
Please reach out if you'd like to view additional materials.
/ Logo
Designed an updated AVI Architects mark — a lean monogram reflecting architectural precision and minimalism, built on the same geometric principles as the entire brand book.
/ Brand Book
Built a visual system based on Suprematist forms: core geometric elements (circle, cross, square, line), a color palette (terracotta, black, white), a typographic pairing (Times New Roman Regular/Italic + Arial Regular), logo usage guidelines, business cards, branded print materials, outdoor advertising, social media, and website.
/ Brand Application
Developed layouts for all key brand touchpoints: business documentation, branded packaging, outdoor advertising, presentation deck, social media, and website — maintaining the same geometric logic across every level.
/ Logo
Designed an updated AVI Architects mark — a lean monogram reflecting architectural precision and minimalism, built on the same geometric principles as the entire brand book.
/ Brand Book
Built a visual system based on Suprematist forms: core geometric elements (circle, cross, square, line), a color palette (terracotta, black, white), a typographic pairing (Times New Roman Regular/Italic + Arial Regular), logo usage guidelines, business cards, branded print materials, outdoor advertising, social media, and website.
/ Brand Application
Developed layouts for all key brand touchpoints: business documentation, branded packaging, outdoor advertising, presentation deck, social media, and website — maintaining the same geometric logic across every level.
